Snyder did say that the advertising campaign for his Justice League would begin “very early in the New Year,” so it seems like Warner Media and AT&T are preparing to get that ball rolling, starting at one of their own buildings. It will be interesting to see how this 4-hour movie will be advertised to the public; Warner Bros. may have to do some extra convincing to those ignorant of the behind-the-scenes happenings of this movie.
It seems like the advertising campaign for Zack Snyder’s Justice League is getting ready, at least in Dallas, Texas at the AT&T Discovery District, with a giant billboard playing the latest trailer.
— Rachel Salinas (@rach_salinas) December 29, 2020
One can easily imagine some audiences being turned off subscribing to HBO Max to watch this movie, which seems to appear, at a glance, a re-release of a lukewarm-received Justice League movie from 2017. On the other hand, Warner Bros. may just stick to targeting its marketing campaign towards its niche audience and those around them, hoping that the hype permeates from the hardcore fan base.