It’s apparent from how Zack Snyder talks about speaking with executives at Warner Bros. that they weren’t swayed by The Snyder Cut movement and dismissed them as a vocal minority. Large online impressions, especially for such a concentrated campaign, unfortunately don’t automatically translate into profit.
Excerpts from Sean O’Connel’s book Release the Snyder Cut: The Crazy True Story Behind the Fight That Saved Zack Snyder’s Justice League have been released, documenting the story behind the push for Zack Snyder’s Justice League. In particular, one section notes Warner Bros.’ reaction to fans who would push for The Snyder Cut on unrelated social media posts and promotions.
When discussing the Snyder Cut movement’s social media presence, Zack Snyder himself couldn’t help but laugh, as the fans would appear on anything that Warner Bros., Warner Media, or HBO Max posted online.