The push and pull between Endgame and Avatar continues, which isn’t surprising given the close gap between the two box-office behemoths. The 2009 film seemingly took the first shot in terms of reclaiming the title through this latest re-release, and it appears that the strategy worked.
Deadline shared in a report that James Cameron’s Avatar is expected to reclaim the box office title from Marvel Studios’ Avengers: Endgame over the weekend since the former was re-released in China.
Given the massive boom at the country’s box office, the numbers show that Avatar made $3.5 million to claim the No. 1 spot on Friday, and this pushed the PRC (People’s Republic of China) gross for the film at an estimated $209.9 million.
For context, heading into this weekend, Endgame’s final box office tally is currently at $2.797 billion total while Avatar’s grosses stood at $2.789 billion worldwide
Factors such as China’s recovery from the pandemic and the citizens’ clamor for big-budget blockbusters could likely serve as reasons for this massive box-office haul, and it’s possible that actual numbers will be bigger than what was initially reported. Given the situation, it remains to be seen if Marvel and Disney will fire back with another re-release for Endgame.